IFI Irish Film Archive

Take Home Rain

Duration41s
The changing role of women in society can be traced through the collection. In this 1970s advert, a woman braves heavy rain to bring her husband a pint from the pub, unaware that Guinness is now available by bottle for home use. She may feature as the butt of the joke, but soon turns the tables, as we see in the advertisement 'Hop Farm'.