IFI Irish Film Archive
Odorono: Like a Girl
Duration20s
ProducerArks Ltd. Advertising & Marketing
A short advertisement for Odorono roll-on deodorant which, ‘like a girl’, is active, efficient and feminine.
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Valley Ice Cream: Big Red
An advertisement for Valley Ice Cream, encouraging people to get their next ice cream pop from ‘the big red fridge’. Featuring all the favourites, including Choc Ice. Valley Ice Cream was based in Thurles, Co Tipperary, and closed in 1997.
Dear Daughter - Trish McAdam Filmmaker Playlist
Our second IFI Filmmaker Playlist is curated by filmmaker and visual artist Trish McAdam. Since the production of her early shorts in the 1980s, Trish has created a vibrant and varied body of work, embracing a range of forms and subjects and retaining a singular, independent voice. We're delighted to welcome Trish to the Irish Film Institute to select her top picks from films preserved in the IFI Irish Film Archive and presented on the IFI Archive Player. Dear Daughter was the first televised exposure of the horrific abuse of hundreds of children in Ireland’s industrial schools. Christine Buckley bravely recounts the extent of the atrocities she experienced as a child in Dublin’s Goldenbridge orphanage in this drama-documentary. Born in Dublin, she was the daughter of a married Irish woman and a Nigerian medical student. At the age of three weeks old she was given up to be fostered. Dear Daughter delves into her traumatic childhood at the orphanage and her persistent determination to find her parents. Dear Daughter was one of several television documentaries (including Lentin’s Stolen Lives (1999) and Mary Rafferty’s States of Fear (1999)) which heightened public awareness of institutional abuse, and lead to the commissioning of the Murphy and Ryan reports, which investigated the sexual abuse scandal in the Catholic archdiocese of Dublin leading to a full State apology to victims of clerical child abuse by then Taoiseach Bertie Ahern. Dear Daughter was awarded the Creative Excellence Award at the US International Film and TV Festival 1996 and was nominated for Social and Political Documentary, Banff Television Festival, 1996. With kind permission of Dr. Ronit Lentin.
Dublin Students Protest - Trish McAdam Filmmaker Playlist
Our second IFI Filmmaker Playlist is curated by filmmaker and visual artist Trish McAdam. Since the production of her early shorts in the 1980s, Trish has created a vibrant and varied body of work, embracing a range of forms and subjects and retaining a singular, independent voice. We're delighted to welcome Trish to the Irish Film Institute to select her top picks from films preserved in the IFI Irish Film Archive and presented on the IFI Archive Player. November 1961 and students from Trinity College marched the main streets of Dublin in protest at nuclear bomb testing. The Campaign for Nuclear Disarmament, CND, was established in the UK in 1958 in the wake of widespread fear of conflict and the effects of nuclear testing. CND quickly grew with branches in Scotland, Wales and Ireland. This newsreel recorded Irish student protesters as they marched in Dublin from St. Stephens Green to the Ambassador Theatre on O’Connell Street. Their placards demanded 'Ban the Bomb' and called for world peace. Produced by Gael Linn, Amharc Éireann (A View of Ireland) is Ireland’s longest-running indigenous newsreel series. It was distributed to cinemas throughout the country to promote the Irish language. The first 36 issues were produced as single-topic films which were released monthly, followed in 1959 by weekly, multi-story newsreels featuring a broad range of topics, from hard news stories to lighter magazine-style items. Between 1956 and 1964, 267 editions of the newsreel were produced for cinema exhibition. With kind permission of Gael Linn.
Come Back to Erin - Trish McAdam Filmmaker Playlist
Our second IFI Filmmaker Playlist is curated by filmmaker and visual artist Trish McAdam. Since the production of her early shorts in the 1980s, Trish has created a vibrant and varied body of work, embracing a range of forms and subjects and retaining a singular, independent voice. We're delighted to welcome Trish to the Irish Film Institute to select her top picks from films preserved in the IFI Irish Film Archive and presented on the IFI Archive Player. Only one reel of this three-reel film has survived the ravages of time and so the tale is incomplete – but worth watching nonetheless. In this transatlantic tale, feisty young Peggy O’Malley (Gene Gauntier) refuses her father's orders to marry Jerry, the village blacksmith and runs away to New York City via steam-liner. Upon landing in New York she gets a job working as a parlour maid in the home of wealthy Mrs Mortimer. The film includes striking documentary-like elements in scenes set in Ireland – at the cattle market in Killarney and scenes of the emigrant ship leaving Queenstown (now Cobh) for America. This is all that survives of the film. Contemporaneous reviews fill in the remaining story : It’s not long before Peggy falls into a bad crowd and soon finds herself arrested for a crime she didn’t commit. With the news of Peggy’s arrest having made its way back home, will her blacksmith in shining armour come to save her from her wrongful imprisonment and take her back to Ireland? A single reel of this 3 reel film was discovered in the Museum of Modern Art following research by IFI in preparation for a major retrospective of Irish cinema in MOMA in 2011.
The Trial of Roger Casement
This newsreel contains various segments, the first short item capturing crowds gathering on Bow Street Magistrates Court waiting to hear the outcome of the trial of British diplomat turned Irish nationalist Sir Roger Casement. Only one piece of footage of Casement himself is known to exist, and for this Topical Budget’s newsreel, cameras had to improvise as his dramatic downfall played out. Arrested on April 21st 1916, hours after landing on the Kerry coast in a German submarine and just three days before the Easter Rising began in Dublin, Casement was whisked away to London to stand trial for treason. He was executed on August 3rd , his fate sealed by the discovery and distribution of the legendary ‘Black Diaries’, which contained accounts of his homosexual activities. His body was buried in quicklime at Pentonville Prison and his remains not repatriated to Ireland until 1965. The remaining segments include Sir John Maxwell inspecting the troops in the Trinity College grounds in May 1916 as well as soldiers stacking up Rifles and Pikes at Islandbridge Barracks.
Women in Focus
Women in Focus is a curated selection of films by five wildly independent female amateur filmmakers: Margaret Currivan; Agnes Heron; Flora Kerrigan; Beres Laidlaw; and Sister Maureen MacMahon. Women's creative work has been under-reported and under-recognised and can be challenging to catalogue due to a lack of recorded primary information. This is exacerbated when dealing with amateur or non-professional filmmaking, where the work of individual women filmmakers has been even more invisible. In 2021, the IFI Film Archive acknowledged a limitation in the IFI Film Archive research resources and put a request out to academic partners to assist in developing new tools that would highlight the work of female filmmakers within the collection. This resulted in a collaborative research project that developed new approaches to cataloguing the creative contribution of women filmmakers in local, regional, and national archives. Funded by the Arts and Humanities Research Council and the Irish Research Council, as part of the UK-Ireland Digital Humanities scheme, the project is a UK-Ireland collaboration between the University of East Anglia, Maynooth University, and the University of Sussex, with the IFI Irish Film Archive and East Anglian Film Archive as archive partners. The project has resulted in the creation of a cataloguing toolkit that helps archives with moving image collections to create clear, relevant, and easily accessible records about female filmmakers. The work presented here formed case studies for the toolkit and was digitised by the IFI Irish Film Archive. A larger selection of films from the project will be made available on the IFI Archive Player in 2025.