IFI Irish Film Archive
Odlums: Flour Power
Duration15s
ProducerWilson Hartnell
Short advertisement for Odlum’s self raising flour with ‘flour power’ – a new ingredient designed to improve your baking.
You may also like
Valley Ice Cream: Big Red
An advertisement for Valley Ice Cream, encouraging people to get their next ice cream pop from ‘the big red fridge’. Featuring all the favourites, including Choc Ice. Valley Ice Cream was based in Thurles, Co Tipperary, and closed in 1997.
Women in Focus
Women in Focus is a curated selection of films by five wildly independent female amateur filmmakers: Margaret Currivan; Agnes Heron; Flora Kerrigan; Beres Laidlaw; and Sister Maureen MacMahon. Women's creative work has been under-reported and under-recognised and can be challenging to catalogue due to a lack of recorded primary information. This is exacerbated when dealing with amateur or non-professional filmmaking, where the work of individual women filmmakers has been even more invisible. In 2021, the IFI Film Archive acknowledged a limitation in the IFI Film Archive research resources and put a request out to academic partners to assist in developing new tools that would highlight the work of female filmmakers within the collection. This resulted in a collaborative research project that developed new approaches to cataloguing the creative contribution of women filmmakers in local, regional, and national archives. Funded by the Arts and Humanities Research Council and the Irish Research Council, as part of the UK-Ireland Digital Humanities scheme, the project is a UK-Ireland collaboration between the University of East Anglia, Maynooth University, and the University of Sussex, with the IFI Irish Film Archive and East Anglian Film Archive as archive partners. The project has resulted in the creation of a cataloguing toolkit that helps archives with moving image collections to create clear, relevant, and easily accessible records about female filmmakers. The work presented here formed case studies for the toolkit and was digitised by the IFI Irish Film Archive. A larger selection of films from the project will be made available on the IFI Archive Player in 2025.
Dublin Students Protest - Trish McAdam Filmmaker Playlist
Our second IFI Filmmaker Playlist is curated by filmmaker and visual artist Trish McAdam. Since the production of her early shorts in the 1980s, Trish has created a vibrant and varied body of work, embracing a range of forms and subjects and retaining a singular, independent voice. We're delighted to welcome Trish to the Irish Film Institute to select her top picks from films preserved in the IFI Irish Film Archive and presented on the IFI Archive Player. November 1961 and students from Trinity College marched the main streets of Dublin in protest at nuclear bomb testing. The Campaign for Nuclear Disarmament, CND, was established in the UK in 1958 in the wake of widespread fear of conflict and the effects of nuclear testing. CND quickly grew with branches in Scotland, Wales and Ireland. This newsreel recorded Irish student protesters as they marched in Dublin from St. Stephens Green to the Ambassador Theatre on O’Connell Street. Their placards demanded 'Ban the Bomb' and called for world peace. Produced by Gael Linn, Amharc Éireann (A View of Ireland) is Ireland’s longest-running indigenous newsreel series. It was distributed to cinemas throughout the country to promote the Irish language. The first 36 issues were produced as single-topic films which were released monthly, followed in 1959 by weekly, multi-story newsreels featuring a broad range of topics, from hard news stories to lighter magazine-style items. Between 1956 and 1964, 267 editions of the newsreel were produced for cinema exhibition. With kind permission of Gael Linn.
Come Back to Erin - Trish McAdam Filmmaker Playlist
Our second IFI Filmmaker Playlist is curated by filmmaker and visual artist Trish McAdam. Since the production of her early shorts in the 1980s, Trish has created a vibrant and varied body of work, embracing a range of forms and subjects and retaining a singular, independent voice. We're delighted to welcome Trish to the Irish Film Institute to select her top picks from films preserved in the IFI Irish Film Archive and presented on the IFI Archive Player. Only one reel of this three-reel film has survived the ravages of time and so the tale is incomplete – but worth watching nonetheless. In this transatlantic tale, feisty young Peggy O’Malley (Gene Gauntier) refuses her father's orders to marry Jerry, the village blacksmith and runs away to New York City via steam-liner. Upon landing in New York she gets a job working as a parlour maid in the home of wealthy Mrs Mortimer. The film includes striking documentary-like elements in scenes set in Ireland – at the cattle market in Killarney and scenes of the emigrant ship leaving Queenstown (now Cobh) for America. This is all that survives of the film. Contemporaneous reviews fill in the remaining story : It’s not long before Peggy falls into a bad crowd and soon finds herself arrested for a crime she didn’t commit. With the news of Peggy’s arrest having made its way back home, will her blacksmith in shining armour come to save her from her wrongful imprisonment and take her back to Ireland? A single reel of this 3 reel film was discovered in the Museum of Modern Art following research by IFI in preparation for a major retrospective of Irish cinema in MOMA in 2011.
Thomas Kilroy - Imprint: Writer in Profile
Irish playwright Thomas Kilroy was born in Limerick and through a career spanning fifty years, he has resisted fixed categories and boundaries in both his stagecraft and themes of his plays. This episode begins with a discussion about what interviewer Theo Dorgan refers to as a ‘double life’ – Kilroy’s role as a playwright and a Professor of English. This leads the conversation on to the theatre scene in Ireland in the 1960s, the start of a new generation of playwrights at the Abbey Theatre, and his experience working with Stephen Rea. Kilroy was involved with the Field Day Theatre Company but later left as he believed it should have been more politically focused. Imprint, a literature review programme, and its sister show Imprint: Writer in Profile screened on RTÉ1 for three seasons. Both were presented by Irish poet, writer and lecturer Theo Dorgan. Over the course of the Writer in Profile series Dorgan conducted extended, in-depth interviews with a wide range of Irish and international writers including Colm Tóibín, Bernard MacLaverty, Jennifer Johnston, Joseph O’Connor, Michael Longley, Doris Lessing, John Montague, Eavan Boland, Gore Vidal, Richard Ford and Margaret Atwood.
Eavan Boland - Imprint: Writer in Profile
Irish poet Eavan Boland was born in Dublin, Ireland, but moved to London at the age of six. where she had her first experience of anti-Irish sentiment. She returned to Ireland to study at Trinity College, Dublin, and was also educated in New York. In this episode, Dorgan and Boland delve into her self-consciousness about being Irish and her response to hostility as a female writer in an Irish male-dominated tradition. She explores how she drew inspiration from the experience of motherhood and an emerging Irish women’s movement, as well as the poetry of Robert Lowell, Adrienne Rich and Sylvia Plath. Imprint, a literature review programme, and its sister show Imprint: Writer in Profile screened on RTÉ1 for three seasons. Both were presented by Irish poet, writer and lecturer Theo Dorgan. Over the course of the Writer in Profile series Dorgan conducted extended, in-depth interviews with a wide range of Irish and international writers including Colm Tóibín, Bernard MacLaverty, Jennifer Johnston, Joseph O’Connor, Michael Longley, Doris Lessing, John Montague, Eavan Boland, Gore Vidal, Richard Ford and Margaret Atwood.