IFI Irish Film Archive
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15m 00s
Bye Bye Now
Residents of rural Ireland reminisce on the joys and sorrows of phone boxes as they become obsolete in the modern world. When phone boxes were first introduced in Irish villages in the 1920s, there was stern competition between local businesses to have one installed outside their property. The phone box would assume a monumental role in many people’s lives allowing them to stay connected with loved ones and receive all sorts of important news. In Mayo, a couple celebrating their 50th anniversary credit the box for helping to keep their long-distance romance alive. In Donegal, a man laughingly recalls how two women became trapped inside one while trying to wait out a bad storm. A young man nervously calls a maternity hospital for news of his young wife. Although many of those interviewed admitted they do not use the service anymore, the phone box is a fondly remembered feature of Irish village life. This film is part of F-Rated: Short Films by Irish Women.
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38s
Valley Ice Cream: Big Red
An advertisement for Valley Ice Cream, encouraging people to get their next ice cream pop from ‘the big red fridge’. Featuring all the favourites, including Choc Ice. Valley Ice Cream was based in Thurles, Co Tipperary, and closed in 1997.
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12m 28s
Kay
Kay is a short documentary that explores the artistic approach and paintings of Kay Lavelle, a sixth-year pupil at Sion Hill, one of Ireland's oldest all girls’ secondary schools in County Dublin. The film follows the student as she paints on Killiney strand with beachgoers and fishermen and at the school's art studio. Sister Maureen MacMahon, the filmmaker and Kay's teacher, created the work after her student returned from Germany dramatically affected by the adverse effects of the industrial revolution on the human psyche. Kay won the National Film Institute's Amateur Cine Competition in 1968. Sister Maureen MacMahon OP (b.1918) is an artist, writer, educator, filmmaker and Dominican nun. She entered the Dominican Order at Cabra, County Dublin, in 1936. MacMahon attended the National College of Art, Dublin, and received an ATC Certificate and Diploma in Art Education in 1970. She taught art in various local primary schools from 1947 to 1971. In the early 1970s, she worked as the Head of the Audio-Visual Department at Radharc, and later part-time lecturer at Trinity College, Dublin and St. Patrick’s Training College. MacMahon was part of the Black Raven Film Group, along with Owen Carton and Sean Brophy, which produced documentaries and educational films even winning the National Film Institute’s ‘Gevaert Perpetual Challenge’1st Place Trophy in 1967. In 2022, the Irish Film Institute held a public screening of MacMahon’s work, which she attended at the age of 104 years old.
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2m 30s
Ennis
A study of the sleepy village of Ennis, Co. Clare, in the 1940s and how Shannon Airport affected daily life in the locality. While Pathé’s lens focuses on primitive thatched cottages, a narrator describes how Ennis ‘clings to the old ways of life’. A young boy fills a bucket from a street pump and the voiceover tells how ‘water for a wash or a drink still means a long walk for someone’. Shannon Airport is only sixteen miles away and the locals have noticed a change. Cars, once a rare sight in the village, now ‘disturb the peace and quiet’ and hold up traffic on narrow country lanes. 23-year-old hotelier Josette O’Regan, however, anticipated the rise of footfall and marketed The Old Ground Hotel to tourists and airlines. This film is part of The Irish Independence Film Collection – The Early Irish Free State that explores facets of Irish society after the War of Independence and up to the birth of the Irish Republic.
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26m 00s
Fighting Back - A Good Age: Episode 6
The last episode of A Good Age explores the media representation of senior citizens and of the ageing process. Mary Robinson outlines her support for the Senior Citizen’s Parliament and Proinsias De Rossa discusses the enormous contribution senior citizens can make to society. Several others explore the effects of consumerism on senior citizens and the potential to use advertising to promote a positive approach to the ageing process. Eilish Hardiman discusses the banning of the TV advertisement for Fujifilm that showed a senior couple kissing in a laundromat, and various senior citizens rail against a society that they perceive is throwing them on the scrap heap. A Good Age is a six-part television series, directed by Sé Merry Doyle, tackling head-on the myths and misconceptions that result in ageism. A forthright approach was taken throughout as the joys and realities of getting older are examined.
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11m 06s
Along the Milky Way - The Roy Spence Collection
A comical documentary film by Roy Spence focuses on the various stages of a bottle of school milk. The commentary is given by a pint-sized cartoon character called Junior who appears on the milk-bottle cap. He explains the whole procedure to a little girl at school who has confused the words ‘diary’ and ‘’dairy’. This charming educational film was made for the Milk Marketing Board for Northern Ireland. Roy Spence is an award-winning amateur filmmaker. For the past 50 years Roy has been making and screening a series of remarkable and sometimes eccentric films in his cinema in Comber, Co. Down. The films span many genres from sci-fi to horror to folk-life documentaries shot between 1965 and 1986. His collection of over 40 films (13 documentaries/non-fiction and 29 fiction feature films) is held and preserved in the IFI Irish Film Archive.