Ploughman
This evocative 1970s advert, directed by Ridley Scott, shows a farmer enjoying a well-deserved pub lunch of a sandwich and a pint of Guinness, after a morning’s toil in the fields.
Collection
Sport
13 items
Fisherman
Another cinematic advert with high production values, directed by Tony Scott. A group of men enjoy a slow-paced fishing trip, followed by a few bottles of Guinness in the local pub.
Dartboard
A pint of Guinness is poured in a pub as a player successfully hits a bull’s eye in darts.
Blacksmith
An innovative and cinematic advert, directed by Ridley Scott, where a blacksmith enjoys a pint of Guinness after a hard day's work.
Perfect Rugby
A rugby team strategise their next game while enjoying pints of Guinness in the pub. This advert foreshadows Guinness’s ongoing sponsorship and support of the game and features appearances by David Garfield, Mike Haywood, William Huw Thomas, and Gareth Gwyn Jones.
Shepherd
A black sheepdog rounds up sheep in a clever visual nod to a pint’s creamy head in this cinematic advert directed by Tony Scott.
F.A. Cup
A comic advert in which two men (one of whom is a young Bill Nighy) ask a series of questions to a pet toucan.
Pigeon
An advert in which a group of older pigeon fanciers disparage their young colleagues about their lack of experience, only to discover that the younger men have cleverly used their pigeon to pre-order pints of Guinness at the local pub.
Hurling
An advert in which a hurler celebrates winning a match with a delicious pint of Guinness.
Running
An advert in which a runner celebrates finishing a race with a delicious pint of Guinness.
Race Meeting
A finely composed and filmed advert where racing punters enjoy bottles of Guinness.
Big Wave
Groundbreaking advert where visuals of surfing and beachgoers are merged with seductive shots of Guinness being poured. A modern musical score is provided by Bill Whelan, famous for his contributions to Irish hit musical show Riverdance. The advert concludes with ‘move over to Guinness’.
Black Pot
The winning shot of a snooker game serves as an analogy for the satisfaction of finishing a pint of Guinness.